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Be The Machine
EXPERIENTIAL MARKETING SHOP
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  • We are an experiential marketing shop that embraces challenges and turns them into opportunities
  • Be The Machine researches and produces activations, including the "Never-Been-Done-Before"
  • We combine strategic thinking, creative concepts, & expert production to create meaningful experiences
Services
Custom Event Production
Experiential Media
Community Programs
Mobile Tours
Public Installations
B2B Activations
Partnership Networks
PR Stunts & Launches
Case Studies
Doritos
As part of its commitment to the Black Lives Matter movement, Doritos sponsored a series of murals by black artists in key markets such as Minneapolis and DC. Be The Machine assembled a roster of iconic black artists to bring the #AmplifyBlackVoices campaign to life, moving very fast with local communities and wall owners! Doritos then took to social media to boost the murals and artists visions.
Oscar
Oscar and their agency Noble People always seek new ways to avoid the insurance marketing clutter. As key enrollment periods loomed, they sought to provide truly helpful ways that didn’t just engage consumers but supported them at crucial moments. Highlights of this campaign include: branded Oscar grocery bags handed out at grocery stores; with teams safely assisting shoppers, custom seed kits distributed through a local connection network so people could grow their own greens during the winter; and senior workout sponsorships to promote healthy living.
Jeep
Jeep is a major sponsor of the X-Games in Aspen, with their footprint massive as it ranges from a course takeover to activity centers to village activations. We helped Jeep get event go-ers to immerse into the Jeep lifestyle through a combination of touchpoints. From graffiti license plates, to flipbook photo marketing, a husky puppy playpen, snow projection mapping, custom etched magnets, free Jeep rides, a massive mountain build-out, and lot more you'll have to ask us about. We think, produce, and execute it all!
Nextdoor + H&R Block
Nextdoor and H&R Block partnered up to support communities with their commitment to the Make Every Block Better program. We helped the team vet and select 10 community improvement projects including neighborhood cleanups, community garden constructions, safety mural paintings and more! Be The Machine navigated the pivots of a pandemic to bring these projects to life safely all while utilizing and supporting local small businesses and bringing neighborhoods together.
Dunkin'
Dunkin' knew they wanted to promote a new Baskin Robbin's coffee line in a fun way and loved the idea of doing something with nail polish, but didn't know where to take the idea. We brought the idea to life by collaborating with Lauren B. Beauty to create a custom line of high quality non-toxic polish in custom colors and launched a nationwide campaign placing the polishes in upscale nail salons in 10 different markets. The campaign swept consumers and media by storm driving 894M+ earned media impressions—just search "Dunkin' nail polish" and you'll see!
L.I.F.T. Summit
We partnered with VentureFuel to produce and execute this free B2B summit to help clients, start-ups, and investors connect and learn in these fast times. Over 200 C-Suiters came out to NASDAQ in NYC to learn from our impressive panel of leaders from UnderArmour, SAP, Anheuser-Busch, and more! And most importantly we brought in former Secretary of Defense General Jim Mattis, interviewed by Professor Scott Galloway, who shined light on his new book and essential leadership wisdom.
Banner Health
Banner Health wanted to build community engagement and drive awareness in select Tucson, AZ areas. We achieved these goals by creating a series of community-centric murals to help beautify the local area. Five local artists were selected to design artwork featuring Banner's theme of "Exhale" as related to Tucson and brought a free community kick-off event with music, food, painting activities, and a mini-mural set up to gather the community in a meaningful way.
Hulu
Few artists and locations are as strongly linked as the Wu-Tang Clan and Staten Island. Hulu wanted to make sure everyone in Shaolin knew about their upcoming fall show "Wu-Tang: An American Saga" but didn't know the best way to drive awareness and tune-in. Working with Rapport, we staged a takeover of one of the most iconic and busy hubs in the country - the Staten Island Ferry. Dominating the landmark terminals and boats with all sorts of branding elements, we made sure Hulu was front and center.
Instax
The Instax Mini Link is the latest addition to the brand and for pre-launch hype, the brand came to us looking for concepts that would get the product in front of active consumers nationwide. We took the new printer to the most popular destinations in the country with our Instax street team, adorned in trendy white jumpers- our team helped people capture their moment from Nashville's wing mural to San Francisco's Golden Gate Bridge to the Gum Wall in Seattle to Cleveland's Script Sign. Live demos and mailed mementos sealed the deal.
Whistle Pig
This masterful producer of Rye Whiskey seeks out very selective opportunities to showcase its newest products. All Things Go in D.C. was the scene for this Whistle Pig activation. The multi-day music and culture fest featured a VIP-only custom display and tasting area for the talent. A consumer-facing engagement with barrel build-outs let 21+ festival-goers get a taste of Whistle Pig in terms of its product but also its culture and style.
Brisk
We helped Brisk hit SXSW hard by converting a giant truck into a fully mobile walk-up refrigerator. In collaboration with influential street brand Mishka, everything from the cans, to merch, and the wrapped truck were all decked out in the cool and unique graffiti inspired designs. We even brought to life a loved shark character as our Brisk x Mishka mascot, travelling with us from Austin, TX to the offices and HQ of PepsiCo!
Carpool Karaoke: The Series
The Series turned to us promote the series with a fun and playful activation targeting Emmy voters as the awards approached. In this B2B activation, a team of ambassadors in a fleet of Range Rovers were dispatched in LA to ensure Carpool Karaoke: The Series stayed top of mind. Target voters enjoyed some karaoke in the vehicles, crazy musical fun, and custom-branded baked goods. And best of all, they won an Emmy a week later!
Humans Of The Machine
Patrick West
CEO & FOUNDER

Patrick cut his teeth by launching the event and experiential divisions at YouthStream then at Zoom Media. Building and growing teams that develop creative solutions is what he does. Well, and impersonating Bobby Knight on the sidelines as the coach for his kids who dabble in far too many activities. He is known for big ideas and writing his own rules in the marketing space. But he is the first person to admit that a strong team can accomplish anything. Expect to find Patrick in cold ocean swells, avoiding thugs in the pit, and somehow sitting in courtside seats that probably don’t belong to him.

Lindsey Bancroft
Partner

Vowing to create the ultimate consumer experience out for anything she touches, Lindsey has spent more than a decade producing activations for top brands including Jeep, CBS, SC Johnson and Hulu. Leaning on her background in touring logistics, large-scale event production, and sponsorship management Lindsey loves the challenge of turning wild ideas into incredible Experiential programs. Outside the office Bancroft can be spotted at the local sandbar in Ft. Lauderdale, adventuring with her 2 pups, or in the kitchen attempting to make the perfect bowl of instant mac-n-cheese.

Maggie Covert
Partner

Maggie started out her career working for US Lacrosse helping to manage the Men’s National Team. Concerned she’d never find a job as cool, she wound up hitting the jackpot and has been designing and executing events and experiential marketing campaigns for the last 10 years. Her specialties range from large scale installations to national sampling campaigns with a concentration in B2B programs. When she’s not focused on client solutions you can find her picking things up and putting them down at her local CrossFit box, interior designing any space she can get her hands on and sitting on her dock enjoying lake life.

Drop Us A Line
New York Headquarters
208 Wagner Avenue
Mamaroneck, NY 10543
Fort Lauderdale Office
1800 Eller Drive, Suite 500
Fort Lauderdale, FL 33316