As part of its commitment to the Black Lives Matter movement, Doritos sponsored a series of murals by black artists in key markets such as Minneapolis and DC. Be The Machine assembled a roster of iconic black artists to bring the #AmplifyBlackVoices campaign to life, moving very fast with local communities and wall owners! Doritos then took to social media to boost the murals and artists visions.
Oscar and their agency Noble People always seek new ways to avoid the insurance marketing clutter. As key enrollment periods loomed, they sought to provide truly helpful ways that didn’t just engage consumers but supported them at crucial moments. Highlights of this campaign include: branded Oscar grocery bags handed out at grocery stores; with teams safely assisting shoppers, custom seed kits distributed through a local connection network so people could grow their own greens during the winter; and senior workout sponsorships to promote healthy living.
Jeep is a major sponsor of the X-Games in Aspen, with their footprint massive as it ranges from a course takeover to activity centers to village activations. We helped Jeep get event go-ers to immerse into the Jeep lifestyle through a combination of touchpoints. From graffiti license plates, to flipbook photo marketing, a husky puppy playpen, snow projection mapping, custom etched magnets, free Jeep rides, a massive mountain build-out, and lot more you'll have to ask us about. We think, produce, and execute it all!
Nextdoor + H&R Block
Nextdoor and H&R Block partnered up to support communities with their commitment to the Make Every Block Better program. We helped the team vet and select 10 community improvement projects including neighborhood cleanups, community garden constructions, safety mural paintings and more! Be The Machine navigated the pivots of a pandemic to bring these projects to life safely all while utilizing and supporting local small businesses and bringing neighborhoods together.
Dunkin' knew they wanted to promote a new Baskin Robbin's coffee line in a fun way and loved the idea of doing something with nail polish, but didn't know where to take the idea. We brought the idea to life by collaborating with Lauren B. Beauty to create a custom line of high quality non-toxic polish in custom colors and launched a nationwide campaign placing the polishes in upscale nail salons in 10 different markets. The campaign swept consumers and media by storm driving 894M+ earned media impressions—just search "Dunkin' nail polish" and you'll see!
We partnered with VentureFuel to produce and execute this free B2B summit to help clients, start-ups, and investors connect and learn in these fast times. Over 200 C-Suiters came out to NASDAQ in NYC to learn from our impressive panel of leaders from UnderArmour, SAP, Anheuser-Busch, and more! And most importantly we brought in former Secretary of Defense General Jim Mattis, interviewed by Professor Scott Galloway, who shined light on his new book and essential leadership wisdom.
Few artists and locations are as strongly linked as the Wu-Tang Clan and Staten Island. Hulu wanted to make sure everyone in Shaolin knew about their upcoming fall show "Wu-Tang: An American Saga" but didn't know the best way to drive awareness and tune-in. Working with Rapport, we staged a takeover of one of the most iconic and busy hubs in the country - the Staten Island Ferry. Dominating the landmark terminals and boats with all sorts of branding elements, we made sure Hulu was front and center.
The Instax Mini Link is the latest addition to the brand and for pre-launch hype, the brand came to us looking for concepts that would get the product in front of active consumers nationwide. We took the new printer to the most popular destinations in the country with our Instax street team, adorned in trendy white jumpers- our team helped people capture their moment from Nashville's wing mural to San Francisco's Golden Gate Bridge to the Gum Wall in Seattle to Cleveland's Script Sign. Live demos and mailed mementos sealed the deal.
This masterful producer of Rye Whiskey seeks out very selective opportunities to showcase its newest products. All Things Go in D.C. was the scene for this Whistle Pig activation. The multi-day music and culture fest featured a VIP-only custom display and tasting area for the talent. A consumer-facing engagement with barrel build-outs let 21+ festival-goers get a taste of Whistle Pig in terms of its product but also its culture and style.
We helped Brisk hit SXSW hard by converting a giant truck into a fully mobile walk-up refrigerator. In collaboration with influential street brand Mishka, everything from the cans, to merch, and the wrapped truck were all decked out in the cool and unique graffiti inspired designs. We even brought to life a loved shark character as our Brisk x Mishka mascot, travelling with us from Austin, TX to the offices and HQ of PepsiCo!
Carpool Karaoke: The Series
The Series turned to us promote the series with a fun and playful activation targeting Emmy voters as the awards approached. In this B2B activation, a team of ambassadors in a fleet of Range Rovers were dispatched in LA to ensure Carpool Karaoke: The Series stayed top of mind. Target voters enjoyed some karaoke in the vehicles, crazy musical fun, and custom-branded baked goods. And best of all, they won an Emmy a week later!